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Successful-Fundraising-Post-GDPR

Product Overview

A one day conference specifically designed to help charities explore new ways to raise funds and diversify their activity, to engage new supporters and capitalise on new technologies. 



Date:        6 December 2017
Time:        09.00 - 17.10
Venue:      De Vere Holborn Bars, London

The Fundraiser, Smee & Ford and Charity Choice are delighted to present the second of our a one-day conferences designed specifically to help charities explore new ways to raise funds and diversity their activity, to engage new supporters and capitalise on new technologies.

View the full agenda here


Charity rate: £295 + VAT 


Non Charity delegate rate: £999 +VAT

for enquiries please email catherine.alderson@wilmingtonplc.com


Secure one free ticket by redeeming our 3for2 offer. Simply select 3 tickets, enter the code 'OFFER342' at checkout and you're done!


Includes lunch and refreshments


09.00 – 09:30     Registration & refreshments

09.30 – 09.40     Chair's welcome and opening remarks

09.40 – 10.10     Excellent fundraising is more than just compliance 

10.10 – 10.40     Case study: Is consent marketing the only option?

10.40 – 11.10     Refreshments & networking 

11.10 – 12.10     Panel discussion: Where next for fundraising?

12.10 – 12.40     Case study: Engaging post GDPR for sustainable relationships

12.40 – 13.10     Case study: Developing an effective fundraising programme

13.10 – 14.10     Networking lunch

14.10 – 15.00     Case study: Creating a digital fundraising strategy post GDPR

15.10 – 15.40     Panel discussion: Legacy fundraising         

15.40 – 16.10     Refreshments & networking 

16.10 – 16.40     Case study: Recognising bereaved supporters in the journey 

16.40 – 17.10     Case study: Strategic corporate partnerships

17.10 – 17.20     Chair's closing remarks & end of the conference 

Introducing our expert speakers

  • Matt James, Director of Communications & Marketing, WellChild
  • Richard Turner, Founder, iFundraiser & Former Chief Fundraiser, SolarAid
  • Mike Hilder, Legacy Marketing Development Manager, Alzheimer's Society
  • Professor Nicholas Hopkins, Commissioner, Law Commission
  • Michael Clark, Gifts in Wills and In-memory Manager, Cystic Fibrosis Trust
  • Sarah Bissell, Director of Fundraising, Autistica
  • Jane Hallahan, Head of Legacy & Direct Marketing, Mencap
  • Tracy Griffin, Executive Director of Marketing, Fundraising and Communications, Scope
  • Ashley Rowthorn, Managing Director, Legacy Link and Legacy Voice
  • Daniel Fluskey, Head of Policy and Research, Institute of Fundraising 
  • Mike Fagg, Head of Marketing and Fundraising, MAF UK
  • Ali Godfrey, Director of Business Development, The Fishermen's Mission
  • Paul Marvell, Interim Director of Fundraising, Battersea Dogs & Cats Home
  • Alex Hayes, Development Manager, the FSI
  • Robert Cummins, Head of Fundraising Strategy and Operations, NSPCC      

What's on the agenda?


Excellent fundraising is more than just compliance!

  • Examine the changes and updates
  • Discuss how to ensure that your fundraising continues to establish long term relationships with supporters and inspires people to give

Is consent marketing the only option?

  • Exploring the options including legitimate interest
  • Reviewing the journey of moving to consent opt-ins
  • Testing consent statements

Where next for fundraising?

  • Rethinking the fundraising strategy
  • Overcoming the lack of grant funding
  • Identifying new innovative ways of raising funds and diversifying income
  • Exploring social fundraising
  • Strategies to engage new supporters in a more regulated environment

Engaging post GDPR for sustainable relationships

  • Latest insight into Scope’s journey: transforming into a fundraising organisation
  • How to develop an innovative engagement strategy
  • How to optimise interest and create a focused audience

Developing an effective community fundraising programme

  • Managing the impact of GDPR on your current programme
  • Bringing volunteers and staff with you as part of the change
  • Recognising new opportunities and new value in your existing approach

Creating a digital fundraising strategy post GDPR

  • Exploring new opportunities for digital fundraising
  • Embracing new technology and moving towards digital engagement of new and existing supporters
  • Innovations in digital fundraising – exploring the benefits of contactless giving and the use of smartphone apps

Do we really know what works when it comes to legacy fundraising communications?

  • Overview of current issues facing the legacy market
  • What is the best call to action?
  • Making it easy to make a Will – exploring online Wills
  • Marketing legacies to a younger audience 

Recognising bereaved supporters in the supporter journey

  • Our qualitive and quantitive research with our bereaved supporters
  • New product development for bereaved supporters
  • Why the words we use are so important to how someone feels

Strategic corporate partnerships – building the income through building passion

  • An overview of the Autistica Deutsche Bank corporate partnership through the eyes of a very small charity
  • Inspiring staff to solve problems:
  • i. Creating comms and outreach that makes autism and research relevant to everyone
  • ii. Working together to put specific skill sets to use to advance research
  • iii. Working together to develop a new service for autistic people
  • Leveraging the partnership and relationships for further growth
Booking Terms and Conditions
1. Bookings are subject to availability; in the event of the booking not being accepted by Wilmington Plc the total amount will be refunded. 
2. Payment must be received in full prior to the course, or attendance may not be permitted. 
3. Payment terms: All clients must pay within fourteen days from date of invoice and payment must be received in full prior to the course/ event. All late bookings where orders are placed fourteen days before an event are payable in full by return and prior to the course/event. Failure to pay in accordance with this clause shall entitle Wilmington Plc without prejudice to any other rights to charge interest at the rate of 8% per annum above the Bank of England (UK) base rate together with compensation for debt recovery cost pursuant to the provisions of The Late Payment of Commercial Debts (Interest) Act 1998 as amended and supplemented by The Late Payment of Commercial Debts Regulations 2002. Please contact Customer Services with any issues regarding clauses 3 or 4 which may delay payment. 
4. All speakers are correct at the time of printing, but are subject to variation without notice. 
5. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: - Cancellations notified over 45 days prior to the event will not incur a cancellation fee. - In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. - For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. Alternatively a substitute may attend in place of the original delegate provided they are from the same organisation. 
6. All bookings submitted by e-mail, fax, post, web or over the telephone are subject to these booking conditions. 
7. All cancellations must be received in writing. 
8. Wilmington Plc will not be held liable for circumstances beyond their control which lead to the cancellation or variation of the programme. 
9. Wilmington Plc reserves the right to reject any booking at any time prior to the event, without explanation. 
10. Bookings are subject to 20% standard UK VAT charges where appropriate. 
11. Early bird offers cannot be used in conjunction with any other Wilmington Plc promotion or offer. 
12. All bookings received less than 5 days before the date of the event must be paid for by credit card. 
13 Wilmington Plc reserves the right to reject delegate bookings from vendors and solution providers
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