Aim of the seminar:
Legacy fundraising is changing fast but what can be done to ensure you meet the needs of every type of legacy prospect? This seminar will debate how best to approach all donors and volunteers with an emphasis on gender preferences, major donors and their special communication needs, adapting campaigns for younger versus older prospects.
It will look at how each segment wants legacy communications including; facebook, twitter, websites, direct mail and whether there really is “a future for legacy brochures"
Who should attend?
Fundraisers who have some fundraising experience and those who are new to legacy fundraising or need revitalizing!
Style
The seminar will be highly interactive. The style will be informal and enjoyable.
Seminar leader:
Richard Radcliffe
Costs:
Prices held at 2009 rate.
£330.00 + VAT (£315.00 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.