Aims of the Seminar:
This workshop will delve into the changing world of legacy fundraising and will provide everything you need to know about a simple and cost effective legacy campaign.
The workshop will cover:
The legacy marketplace at the moment
The opportunities and threats in the future
How to develop straightforward legacy communications in supporter newsletters, websites, direct mail and legacy leaflets
Prioritising your prospects
The best stories to tell to encourage more legators
How to manage relationships
Seminar leader:
Richard Radcliffe
Costs:
£330.00 + VAT (£320.00 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.
Who should attend
Anyone new to legacy fundraising.