This webinar will look into legacy marketing and fundraising activities for those charities with little or no investment.
Key tasks will include simple research and phrases to use in thank you letters, email communications, social media, websites and at local events. We will ask the question: "if you had £1000 to invest in legacies what would you invest in?"
A legacy campaign should be part of an organisation’s existing fundraising strategy, however large or small.
Smee & Ford, the most comprehensive legacy data providers in the UK, and Richard Radcliffe, one of the world’s leading legacy experts, invite you to join a live webinar followed by a Q&A session to help you create a legacy fundraising campaign with little or no investment.
This webinar will look into cash free legacy marketing and fundraising activities.
Attendees will gain valuable knowledge in:
- How to develop a low-budget legacy campaign and engage with supporters to encourage legacy giving
- How to conduct simple research to give you a more informed campaign.
- Understanding legacy language and phrasing. These will cover statements on how you are funded, Wills and legacy giving, who you might use internally to give these messages and where to use them
We hope you’ll join us on Thursday 16th June 2016 for this unique and interactive insight into legacy strategy. See you there!
This webinar is now available on-demand.
If you have any questions or need help booking the webinar please contact us.