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  • Image for Starting your legacy strategy from scratch .

Starting your legacy strategy from scratch .

Product Overview
This webinar will focus on the overall structure of a legacy campaign – the legacy fundraising cycle. We will cover key issues concerning research, communications, tactics, cultivation and stewardship, and evaluating success.
The heart of this webinar will be on setting objectives to develop a focused legacy campaign. 

Implementing a new legacy strategy isn’t easy. Engagement, alignment, communication and research are just a few of the major factors to consider when developing the strategy from scratch.

Smee & Ford, the most comprehensive legacy data providers in the UK, and Richard Radcliffe, one of the world’s leading legacy experts, invite you to join a live webinar followed by a Q&A session to help you understand how to start a legacy campaign.

This webinar will focus on the overall structure of a legacy campaign – the legacy fundraising cycle. 

Attendees will gain valuable knowledge in:

·        How to successfully conduct research before starting a legacy campaign

·        How to use communication channels including direct marketing, websites, newsletters,advertising and events

·        Best practice in cultivation and stewardship: how best to cultivate enquirers and how to upgrade pledgers

This webinar is now available on-demand.

If you have any questions or need help booking the webinar please contact us