Aim of the seminar:
The best legacy fundraising is achieved when talking at events and one to one. But this always needs to be supported by the best written legacy messages.
This workshop will cover:
Outcomes of the latest research
Messages which work and messages which don’t
How to tell the best written story
Creativity to attract attention to legacy messages
How to talk about legacies at events
Examples of good and not so good legacy messages – including developing a legacy vision which is the "case for support" for legacies.
This workshop will include a number of exercises!
Who should attend?
Anyone who needs to write to, or talk to, legacy prospects!
Style
The seminar will be highly interactive. The style will be informal and enjoyable.
Seminar leader:
Richard Radcliffe
Costs:
Prices held at 2009 rate.
£330.00 + VAT (£315.00 + VAT if a current subscriber to any of our Reports Services) including sandwich lunch, lots of tea/coffee and full documentation.